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Generate Interactive Wall·Museum of Pop Culture·Seattle
For the Decibel Festival we created an interactive installation where participants were able to upload their own images, using Generate onto the Sky Church screen.
Over the course of the weekend we saw thousands of images being uploaded and a major spike in usage, both in Generate and around the Decibel Festival socials.
We have since started to create an internal product focused on using Instagram for similar activations, in a fun, creative way.