A car in your driveway


Toyota needed a new and innovative way to release its new line of vehicles for 2018. It needed to be able to be modified with different promotional offers.


The Assembly worked with Toyota BC to create a series of AR effects around the new line of vehicles with a malleable UI.


The Assembly created a concept where users could create from any 3 vehicles within the effect, and take an image of that car in any location they chose.

The main contest, put your Toyota in any driveway in BC, was a big hit for the brands social following.


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