Vancouver Canucks’ Johnny Canuck

CHALLENGE

The Vancouver Canucks were looking for new ways to engage their fanbase: their demographic is very socially adept and always looking for new ways to interact with the team.

SOLUTION

We worked with the Canucks Creative team on building out the Johnny Canuck effect, which gave audiences the chance to ‘all be Canucks’.

RESULT

Response was a hit w/ the Fan Base, with requests for different players and other NHL teams.