Civilized Mosaic

Launched for Civilized in anticipation of the legalization of Cannabis in Canada, we created a National online activation where audiences were able to create a shareable memento of their contribution to this national mosaic. We developed an interactive mosaic for the Chelsea Handler x Civilized Tour across Canada in 2018.

Users could input how they feel about Cannabis and dynamically generate their own animated tile as well as view others.The mosaic saw thousands of audience members interact with the project, and it helped not only to push the national conversation, but also created a unique and original way to work with the Cannabis legislation, promotion, and its dialogue throughout the country.